How the feminist movement has influenced female artists working with Essay

How the feminist movement has influenced female artists working with technology - Essay Example This paper presents how feminist movement has influenced female artists working with technology. It also presents a brief overview of what feminism used to look like in art, in addition to, the historical sense of the feminist movement in terms of art. Additionally, it presents what the feminist movement looks like today for female artists, especially, for those working with technology, such as, female video game designers, engineers or computer specialists. Finally, this paper presents a conclusion of the findings and analysis of literature on the subject of feminist movements. The main question that comes to the mind of many when the feminist movement is raised is what feminist art stands for. Arts analysts and historical researchers have, ever since, argued over the subject of feminist art. They try to establish whether it was a period in the history of art, a lobby group or a complete makeover of how things should be carried out on the subject of female contributions. According to Motta, Flesher, Eschle and Laurence (2012), a number of researchers have judged feminist movements against surrealism. In this regard, many people consider feminist art not as an art technique, but to a certain extent, a process of creating gender sensitive art or integrate women in art galleries and exhibitions. Feminist art has spurred debate also on the subject of post-modernism. Feminist art entails the creation of value and meaning in art while integrating women in the modern forms of art techniques (Redfern and Aune 7). According to Motta et al. (2012), feminist art also provoked debate on whether the historical western art was a global representation of art regardless of men dominating in most spheres. It is therefore, possible to establish that feminist art entails artists working with the thoughts of gender, personality and outward appearance. Feminist art entails the use of performance art, such as, videos and

Explain a Marketing Concept Essay Example | Topics and Well Written Essays - 250 words

Explain a Marketing Concept - Essay Example Customers often do not and cannot describe their needs precisely and it is a marketers job to find out the same. Gillette has been in the business of safety razors ever since 1904. It has been constantly innovating and offering new products as per the market needs. In the late 1980s, companys sales were languishing and market share plummeting. Company was quick enough to realize this and in 1990 launched a product called Sensor– an advanced twin blade shaving system. It was designed to have a pivoting head equipped with moving blades so as to adjust with facial contours. This new offering facilitated closer and smooth shave and thereby Sensor became an instant success for it satisfied markets one of the niche area. It is not surprising that Sensor captured 15% market in the razor and blade segment. Subsequently, Gillette also introduced the ‘SensorExcel’ for women to cater exclusively the women shaving needs. The company continued to offer innovative products such as Gillette Mach3 Turbo, Gillette for Women Venus in the shaving segment year after year to meet the needs of t he ever expanding market. Pencil cell market is huge and usual complaint is a shorter life span of these cells needing replacement quite often. Gillette realizing this drawback of existing product lines introduced high-tech alkaline batteries called Duracell Ultra having a life span much larger than conventional batteries. Needless to say that this new offerings in the name of Duracell became an instant success in the market place for many home gadgets such as digital flash cameras, cell phones, watches. Thus, Gillette is the classic example that offers new products through innovation to fulfill the needs of the consumers and the company’s continued business success proves that new offering to fulfill ever increasing consumer needs is the great marketing